Bilateral Trade Opportunities
The California - Hunan trade mission provides excellent opportunities for Californian exporters in agricultural technology as well as the export of certain California food products and processing technologies. Additionally, the booming nutraceutical market in the U.S. will provide California trade mission delegates excellent sources to import over 800 different varieties of pharmaceutical plants grown in Hunan.
Export Agri-technologies
Hunan is one of China's main farming areas and their aggressive expansion of their agricultural sectors dictates a demand for California's advanced methodologies in agri-technology. (please see Agriculture Investment Opportunities). Technologies in irrigation, post-harvesting, pest-management, sustainable agriculture, machinery and GIS/GPS systems are just some of the agri-technologies needed in Hunan.
Import Nutraceuticals, Pharmaceutical plants and herbs
Consumers in the United States are following the global trend towards healthier lifestyles. The huge wave of health consciousness that started in the U.S. during the 1990s has drastically changed the factors dictating nutritional behavior. The nutraceutical market has benefited immensely from this greater consumer awareness. In addition, escalating healthcare costs are forcing the aging baby boomer population to seek economical choices to boost vitality, raise healthcare conditions, and aim for better living. These factors spur demand for nutraceuticals in North America.
Export California food products and processing technologies
North American food ingredient firms consider China to be the primary competition for many food ingredients. But a new report from Frost and Sullivan indicates that the Chinese are increasingly avid consumers of specialty food products, particularly nutraceutical foods, that is foods or plant based substances that provide medicinal or health benefits. The nutraceutical market in China alone is worth $12.5 billion. Innovative food and ingredient processing technologies from California companies in the medicinal and health food industries, for example, present many export opportunities for California companies.
Note: As evidenced by the tremendous amount of growth in Hunan in all industry sectors (please see All Industry Investment Opportunities), complete trade mission services will be offered to delegates in other industries, such as, bio-technology, and information-technology as well as other industry sectors.
